Identifying, Entitling & Delivering Development-Ready Land to America's Homebuilders
TrendAmerica focuses on multiplying the value of land by obtaining subdivision approvals, then selling the entitled projects to homebuilders. Our mission is to use our expertise to distribute exceptional profits to our stakeholders.
TrendAmerica's Investment Model:
20% Annualized Preferred Return
Uncapped Upside Beyond a 20% Return
Performance-Based Incentive Structure
Returns are targets and are not guaranteed.
Minimum investment: $20,000 per project.
Open to accredited investors only.
Everything starts with the "Dirt" — and we excel at sourcing and identifying real estate for housing
Secure the land
Get approval
Flip to homebuilder
We identify residential land or property with development potential and value-added upside in desirable California markets.
We secure land with an option/purchase agreement. We control it — not own it — reducing stakeholder risk and exposure.
We navigate City/County approval of a subdivision map, entitling the property, reducing homebuilder risk and increasing its value.
We flip the approved entitled land to a new homebuilder via double escrow, using their funds to pay the landowner.
Control of the real estate is the beginning & key to the deal, the process, and creating value from start to completion. TrendAmerica is in the business of controlling real estate, not owning it — reducing stakeholder risk & exposure while maintaining flexibility to re-negotiate if necessary.
Homebuilders don't prefer to pursue raw land — real estate that is not entitled and approved for development. That's where we come in. That's where we specialize. That's where we excel. With 50+ years of combined experience doing it, raw land and underperforming property is our niche.
We don't put a shovel in the ground — that's where the greatest risk lies. Instead, we create "Paper Lots" (approved subdivision maps) which are in high demand. The majority of risk in real estate development occurs when you put a shovel in the ground — we let the homebuilder take that risk, not us.
Years Combined Experience
Subdivisions
Lots Entitled
Transaction Volume
TrendAmerica is a regional residential land developer focused on identifying development properties in desirable areas of California, entitling land to multiply its value before selling the entitled projects to homebuilders. Our process enables us to provide stakeholders with an exceptional investment structure that targets a 20% preferred return with uncapped additional upside.
We specialize in single family and mixed-use detached and attached residential projects — houses, townhomes, condominiums, and residential with commercial — ranging from 5 to 500 lots and 1 to 100 acres. Our principals have entitled 2,550 lots/units across 20 subdivision projects. We market and sell to large, medium, public and private homebuilders, who possess funding for entitled land acquisitions and the ability to close quickly. We take underproducing properties and work to maximize their value — whether it's raw vacant land, wholesale nurseries, closed school sites, defunct oil well sites, run-down commercial property suited for residential — any property we can re-purpose into beautiful, sought-after residential subdivisions. Everything in the homebuilding industry starts with finding the "Dirt", and TrendAmerica excels at sourcing and identifying real estate property for housing.
Our Project Financial Analysis Proforma is exactly like theirs — same line items, cost figures, percentages and home prices. We possess exclusive and unparalleled knowledge of the homebuilder's numbers, giving us a distinct advantage when negotiating land acquisitions and sales to homebuilders.
California is the toughest state to entitle real estate — that's our opportunity! We never put a shovel in the ground because that's where the greatest risk lies. Instead, we obtain subdivision map approval and create Paper Lots, which are in high demand to homebuilders.
Our rigorous research and utilization of innovative technology allows us to provide landowners a competitive valuation for their land, and homebuilders a reasonable entitled land sales price, while negotiating the most favorable terms for our stakeholders.
Our value-creating methodology centers on increasing the value of raw land by subdividing it into multiple lots, escalating the property's monetary worth (and the sales price to homebuilders), bringing profits to stakeholders. We do this by uniting all parties together in alignment to effectively execute our model.
To create strong relationships with landowners, city and county governments, homebuilders and stakeholders by creating and entitling real estate into residential and mixed-use subdivision maps (paper lots) in response to the housing shortage crisis in California.
By delivering development-ready land in desirable and lucrative locations that allows them to focus on what they do best — building homes.
By providing a 20% annualized preferred return structure with full transparency, transparent options and open access to monthly performance reports.
Entitling property with an approved subdivision map is the most challenging and difficult undertaking in the homebuilding process — but not for TrendAmerica — we are Entitlement Masters.
Transparency, excellence, productivity and success. We are successful when a project is completed and everyone wins — landowners, homebuilders, communities, and our stakeholders.
The Perfect Storm for Developers — And the Reason TrendAmerica Is in Demand
California Government Code Section 65589.5 states that California has accumulated an unmet housing backlog of nearly 2,000,000 units and must provide for at least 180,000 new units annually. During the last 10 years, housing production averaged fewer than 80,000 new homes each year.
Moreover, existing homeowners have little or no incentive to sell because they have a mortgage at 3% or less, resulting in severe slowing of existing home sales (State Senator Scott Wiener provided a fact sheet showing the State is in need of at least 300,000 new homes annually).
Homebuilders preserve cash to buy down interest rates for homebuyers — offering rates 2% lower than prevailing rates. By deferring the cost to carry and entitle land, they have cash available for these incentives. This is why they prefer to purchase entitled land from companies like TrendAmerica.
This is the formula that has been working for homebuilders the past 3 years. Our experience is they will continue to use it even if rates go down. This formula increases home sales, profits and returns. If something works, homebuilders don't fix it! The 30 year fixed mortgage rate in California in May 2026 was 5.87% - 6.76%. These rates are substantially higher than the 3% rate of just a few years ago. Therefore, homebuilders continue to need to buy-down rates with the cash they retain by avoiding the costs to entitle property — which is a boost to our profession. Most experts say it is highly unlikely that interest rates will return to 3% in the near future without another major economic crisis like the Covid-19 Pandemic, which was the catalyst for the Federal Reserve to lower rates to 3%, and is not a sustainable level. Thus, it is predicted a gradual decline from current high levels will remain well above 3% for the foreseeable future.
Sources: Cal. Gov. Code § 65589.5 (housing backlog, annual need, and production figures); California Statewide Housing Plan (300,000-unit annual need); Experian/Curinos (May 2026 California mortgage rates); FHFA (home value growth).
Unit Housing Backlog in California
New Units Needed Annually
Average Units Built Per Year
Year-Over-Year Home Value Growth
Transparency • Due Diligence • Expertise
We understand the importance of trust. Investors receive quarterly project updates, annual financial statements, and an annual Schedule K-1 for each project, with the right to review each project entity's books and records on reasonable notice. We present reasonable agreements to property owners with clear expected timelines and welcome external review by their attorneys.
Our rigorous research and innovative technology allows us to provide competitive valuations. Despite our wide geographic footprint, our data and technology paired with seasoned experts allows us to determine project practicality and pricing at a highly localized level.
50+ years combined experience with key industry players and entities, including KB Home, K. Hovnanian and Shapell Homes, major land funds, and public planning departments. Real estate development is like solving a Rubik's cube — our team identifies issues, troubleshoots problems, and eliminates the unknowns.
Dive into our principal track record, a portfolio of 20 subdivisions totaling 2,550+ lots across California's most supply-constrained markets including San Diego, Orange, Los Angeles, and Riverside counties.
We take pride in every plot of land we develop. Our unique approach ensures that each project receives custom tailored solutions, fostering vibrant, sustainable communities for families to flourish.
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Decades of experience in land acquisition, entitlements, public planning, and real estate finance
President
Former Vice President of Land Acquisitions & Entitlements for KB Home. Recruited by former U.S. Secretary of Housing Henry Cisneros to lead an infill land development joint venture. Subsequently became SVP of Land Acquisitions and Entitlements for K. Hovnanian Homes. Has sourced and transacted over $500 million in land acquisitions across California and Nevada.
UC Riverside BA Business • JD, Univ. of Arkansas School of Law • RE Broker CA/AZ
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Vice President
Real estate financial and investment professional with nearly a decade of experience working for institutional owner/operator groups including Hayden Properties, Presidium, and Balboa Real Estate Partners. Led projects totaling over $800 million in transaction volume and over 18,000 units managed. Expert in proforma evaluation, ROI/IRR analysis, and cash-flow tracking.
Arizona State BA Economics • SMU Cox School MS Finance
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Vice President | Senior Project Planner
Unique blend of public and private sector experience. Former Senior Project Planner/Environmental Analyst for Orange County Planning Department, Director of Entitlements for KB Home, and Director of Development for Shapell Homes. Elected to Laguna Niguel City Council and served as Mayor. Board member of OC Fire Authority and Transportation Corridor Agencies.
Cal Poly Pomona BA Political Science • CSUF MPA Urban Planning
See Full BioJoin us in addressing California's 2,000,000 unit housing shortage while accruing a 20% preferred return, with additional uncapped upside, on all contributed capital.
Distributions from each project's sale follow a waterfall based on the annualized return investors achieve on a project:
Note: The preferred return and each hurdle are priorities in the distribution waterfall. They are targets, not guaranteed payments and not a debt of the Manager. Returns depend on each project's outcome and are not guaranteed.
$20,000 per project
Separate, single-purpose LLC for each project
Quarterly project updates, annual financial statements, and an annual Schedule K-1 for each project
The Manager handles day-to-day operations and the entitlement process. Investors are passive stakeholders and not actively involved in routine project management operations.
This material is for informational purposes only and does not constitute an offer to sell or a solicitation of an offer to buy any security. Any offer or sale will be made only to accredited investors as defined under Rule 501 of Regulation D, in reliance on Rule 506(c), and only through a confidential Private Placement Memorandum, operating agreement, and subscription agreement for a specific project. Accredited status will be verified as required under Rule 506(c). Each project is a separate, single-purpose entity and a separate investment. These investments are illiquid, long-term, and high-risk, and an investor could lose some or all of their capital. The preferred return and any target returns are objectives only and are not guaranteed; if a project does not generate sufficient cash, they are not paid. The prior experience and transactions of TrendAmerica and/or its principals are not indicative nor predictive of future results. Prospective investors should rely solely on the offering documents and consult their own advisors. TrendAmerica is not a registered broker-dealer or investment adviser.
Interested in learning more about our investment opportunities or have land you'd like us to evaluate? We'd love to hear from you.
(619) 329-1350
1111 6th Ave STE 550, San Diego, CA 92101